Blackcaps Nailbiting Semifinal Win. “The irony of a final being played in Australia, potentially involving one of our biggest sporting rivals, and broadcast with captions there but not here, does not escape us.”
They’ve done it! The Black Caps will be the first ever New Zealand cricket team to play in an ICC Cricket World Cup Final.
The match result is everywhere in the media, featuring on Breakfast News (TV1) and Firstline (TV3). No breakfast television news has captioning.
Prime TV moved quickly to announce the final will air live Sunday. No programmes have captioning on Prime TV.
It was just minutes after the result that many politicians took to social media to congratulate the team. It really is a sporting event that many New Zealanders will be discussing around the water cooler today.
But for 1 in 6 New Zealanders that are Deaf or Hard of Hearing, following broadcast coverage (on TV or online) involves a high degree of guess work without captioning.
Some may suggest that the play on the field is what matters, and there is good visibility of the field of play when broadcast. However match warm up commentaries, replays, appeals, tea break commentaries and after match victory speeches all need closed captioning.
The nail biting Semi Final between New Zealand and South Africa broadcast in Australia, live, with closed captioning on free to Air & subscription television. Following the advent of legislation, captioning levels have increased significantly in Australia with some broadcasters routinely exceeding set targets. New Zealand has no such requirement in place and captioning is at the mercy of New Zealand on Air funding or an individual broadcasters captioning ability or choice.
As members of the Captioning Working Group, The National Foundation for the Deaf, Deaf Aotearoa New Zealand and the Hearing Association New Zealand call for the introduction of legislation requiring broadcast captioning of free to air and subscription television and OnDemand services by Broadcasters. Research shows that until legislation is enacted, Broadcasters will not introduce a reasonable rate of captioning.
The irony of a final being played in Australia, potentially involving one of our biggest sporting rivals, and broadcast with captions there but not here, does not escape us.
#BacktheBlackCaps, and the worlds best cricket, with captioning!