New Zealand – We Need Your Help! Press Release 18 May 2016.
The National Foundation for the Deaf underwriting $200,000
to enable broadcast captioning of the Rio Olympics
Text GOLD to 4847 to help by donating $3.00
The National Foundation for the Deaf has underwritten $200,000 to enable live broadcast captioning of the Rio Olympics in August 2016.
Live broadcast captions are similar to subtitles that you see on a foreign film but they are in the same language as the spoken audio. They also include text for sound effects like “door slamming” or song lyrics or may simply say “silence” when there is no audio. Captions show the Deaf and Hard of Hearing the text that other viewers can hear and are turned on using a TV remote or selecting an option online. Without them, TV is a series of moving pictures and guess work.
Until now, the Deaf and Hard of Hearing communities have been missing the full enjoyment of major sports events because of the lack of captioned access. No live broadcast captions were available for the Rugby World Cup, Cricket World Cup or Commonwealth Games.
Today the Captioning Working Group, with members from Deaf Aotearoa New Zealand and The National Foundation for the Deaf, launched a fundraising campaign to fundraise the required $200,000:
Deaf & Hard of Hearing New Zealanders need to be part of the conversation about the latest sporting commentary. Captions are not a luxury, they are essential.
Able, NZ’s not-for-profit captioning provider, will be providing live captioning on Prime. “We’re delighted to be working with The National Foundation for the Deaf to make coverage of the Olympics accessible to Deaf and Hard of Hearing viewers,” says Wendy Youens, Able Chief Executive. “Sports are an integral part of New Zealanders’ identity, and we’re looking forward to bringing one of our most important sporting events to communities that otherwise would not be able to fully participate.”
Please text the word GOLD to 4847 to make a donation or donate online or call for more information by free calling 0800 867 446 to support the provision of broadcast captioning for the thousands of Deaf and Hard of Hearing people in New Zealand.
Louise Carroll, Chair,
Captioning Working Group